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The Porsche Brand: Built Upon 90 Fascinating Years of Innovative Engineering

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Distinctive toughness and innovative engineering services – these have forged the Porsche brand to what it is today.

It was during the height of the world economic crisis when Ferdinand Porsche boldly founded his engineering office in Stuttgart on April 25, 1931 under the name "Porsche Gesellschaft mit beschränkter Haftung, Konstruktion und Beratung für Motoren- und Fahrzeugbau" (Porsche Limited Liability Company, Construction and Consulting for Engine and Vehicle Construction). 

 

 

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Usability Meets Performance: Porsche Launches Performance Roof Box

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Porsche is on a mission to continuously upscale your adventures.

This time, the automaker has launched an upgraded innovative luggage system that will make sure you can bring outdoor equipment, and other adventure needs on all your expeditions – introducing the Performance Roof Box from Porsche Tequipment.

Simple handling and a high degree of everyday usability have been the focus of the new roof box’s development, but that’s not all. It can survive tough conditions on the rough road, and at incredibly high speeds too!

 

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Next-Generation Digital & Physical Prototypes Elevate Development of Porsche All-Electric Macan

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With the rising demand for electric vehicles, Porsche has gone all-in with the development of a full EV model of its best-selling Macan compact luxury SUV, the sportiest version in its segment – the all-electric Macan. Brand fans and ecoconscious drivers will be thrilled to get behind the wheel of this EV designed with the goals of high-performance fast charging, astonishing best-in-class performance figures, and long-distance range being perfected. 

 

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Gaming Software Drives Porsche Development

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Game engines are not only elevating entertainment – they are now shaping the future of mobility.

At Porsche Engineering, Unreal software, a game engine that generates imagery in the hit computer game Fortnite is an everyday tool that helps designers visualize components and teach assistance systems. It is clearly driving vehicle development to new heights. 

 

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Porsche Revolutionizes Auto Parts Manufacturing with 3D Printer

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Late last year, Porsche announced that they have produced their first complete housing for an electric drive using 3D printing. This unit passed all quality control and stress tests with ease. This achievement may seem niche, however it reflects a growing trend in carmakers’ capabilities to adapt to the electric car trend. Even more impressive is the fact that the part didn’t just function to its base capabilities, but rather performed highly and passed all inspections. 

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