Recognizing the role of businesses in implementing resolute climate protection steps, Porsche CEO Oliver Blume expressed the company’s deep commitment in sustainability through a double e-path: e-mobility and e-fuels.
About E-Mobility
As Porsche continues to build modern combustion engines, electromobility remains to be the highest priority. The goal—to have 80% of their global sales to be all-electric by 2030. This vision is being realized faster than expected with the impressive popularity of the first all-electric Taycan sports car. Last year, it represented 14% of the German automaker’s total sold vehicles. Taycan sales reached more than 41,000 units, topping the famous 911’s record sales of more than 38,000 vehicles.
Recognizing the 911’s demand, a hybrid version will also be offered over the coming years.
“We see ourselves as a pioneer in sustainable mobility,” Blume said.
About E-Fuels
Production of all-electric and hybrid vehicles isn’t Porsche’s only answer to the call for sustainability. This is what makes Porsche’s strategy unique among other carmakers—they recognize that there are about a billion vehicles worldwide with traditional combustion engines—and they do not intend to give up on them. Their proposed solution is the development and usage of e-fuels. Combustion engines will be able to run off with carbon-neutral emissions. Likewise, it is good news for car owners who do not want any conversion or retro-fitting for their engines as these will not be needed. The e-fuels will also be available as single product or as admixture on refilling stations to give owners of existing vehicles some options.
At an industrial scale of production, the cost of e-fuel per liter may be less than $2. The important consideration is that synthetic fuels will be produced sustainably, and in areas where renewable energy is plentiful.
Blume underscored that the future is electric, and with the company’s double e-path, Porsche is evidently leading the way, in support of the German government’s open approach with regard to technology use as a solution.
“Climate protection has to be seen holistically. That’s why we need to be open in terms of technology,” he shared.
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