The Porsche Cayenne’s Remarkable Journey to Success

After almost two decades since first venturing into the SUV segment, the Porsche Cayenne has reached the one million mark. The venture has catalyzed Porsche’s road to success and tapping into new markets.
First announced in 1998, the planned “sporty and all-terrain utility vehicle” became one of the key driving forces that helped pull the company out of a crisis. Porsche took a large risk with considerable investments for vehicle production. But the risk proved to be worth it, as the Cayenne was ready in time for the plant’s 2002 opening ceremony.