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Over the past few years, virtual reality (VR) has been rising in popularity. Starting off primarily in games or items of recreational use and now becoming a staple in manufacturing and business methods. Porsche implements VR in their sales team. “Power Wall” is the term used to reference digital innovation within the sales fields. By utilizing advanced 3D models, the After Sales staff works alongside the product development process and are able to recognize issues with the design long before the prototypes are started. 

Porsche keeps innovation in their plethora of cutting-edge values. This allows for a driving experience through which a driver gets a rush to their brain, hands, and feet. However, Porsche is exploring an alternative option that will allow the driver to control the vehicle solely with their mind. For the last seventy years, Porsche has constantly exceeded expectations and given a truly unparalleled driving experience — but the future of Porsche may shatter reality and dip into fantasy. 

The Porsche company has teamed up with its subsidiary Porsche Design to create an all-new, cutting-edge “Porsche Studio” in Milan, Italy. The studio offers customers not only the luxurious vehicles produced by the company but also exclusive lifestyle products. “At Porsche Studio Milan, we are giving our customers access to the complete Porsche Design portfolio.

The Porsche brand continues to advance the automotive industry with the production of the first purely electric Porsche. Originally named the “Mission E” concept study, the Taycan is set to be produced this year.