The Birth of Porsche’s Iconic Crest

Taking inspiration from the Stuttgart city seal, the Porsche crest showcases a rearing horse in the middle, contours of a golden shield, and the city name is on top. The state colors red and black, and stylized antlers that come from the Württemberg-Hohenzollern coat of arms borders the center subject. Serving as a protective roof, the name Porsche is above everything.








