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Backseat entertainment is about to be revolutionized. Porsche and entertainment-technology startup holoride are piloting something stupendously thrilling at the Porsche Experience Center in Los Angeles—an out of this world fully-immersive location-based virtual reality high-speed drive.

Porsche is taking the experience of driving a luxury car to the next level with a new and never-before seen innovation: thermally and noise-insulated glass. Say goodbye to the constant noise of driving on the highway or through tunnels in which concrete walls reflect sounds into your car’s interior. You can also say goodbye to having to raise the volume on your music or podcast, as well as raising your voice simply to be heard when on a hands-free call or even when chatting with someone sitting in the backseat.

The Taycan, Porsche’s most digitally advanced and first fully electric car, is truly worth beholding. With a unique combination of exemplary Porsche performance, all-around everyday practicality and connectivity, it was hailed as the most important driver of innovation on the global automotive market at the World Car of the Year Awards 2020, and took top honors in the World Luxury Car and World Performance Car categories.